According to G.K. Chesterton, truth is often paradoxical. It’s hard to believe that the problem of loneliness is actually rooted in too much interaction.
But this is what Sean Parker’s uncanny insight seems to suggest. Sean Parker is the founding president of Facebook. He explained in an interview why it’s so hard to resist the impulse to constantly check your social media – even while you are driving.
He shared how social media gradually hook you up.
“When Facebook was getting going, I had these people who would come up to me and they would say, ‘I’m not on social media.’ And I would say, ‘OK. You know, you will be.’” Now that this prediction is more than fulfilled, the question is even more intriguing.
Social Media Addiction Engineering
How did they do it?
Sean explains that the founders used basic human psychology – our need for approval. Social media are nothing but a social-validation feedback loop.
It works like this – the moment you contribute some content and people like it, share it or comment on it, you get a little dopamine hit. This makes you want to contribute more content, which, in turn, gives you another hit.
You want more likes and comments. We all like to be liked (who knew?) – and social media provides that.
This fact is not easy to swallow – social media work because we are seeking validation. When we feel lonely, cut off, isolated, we want to get rid of this feeling at all costs. But does “interaction” on social media actually help us solve the problem of loneliness?
Far from it. Of course, we will temporarily feel “high.” Like a shot of whisky, it will medicate the distressing feeling of loneliness for a while. But when its tranquilizing effects wear off, we will feel even emptier than before, craving for more validation.
More likes, more comments, more shares. Our inner void will be growing and gradually become a gaping hole, an insatiable inner monster that gets hungrier with every attempt to feed it. Continue reading “Loneliness – Social Media Exploits Your Need of Validation”